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Global Tablet Shipments Drop 30% Sequentially in 1Q14

Global tablet shipments reached only 58.56 million units in the first quarter of 2014, this is about 30% less compared to the last quarter of 2013. Seasonality, Apple seeing weaker sales, and the tablet market growing mature were also factors that affected shipment performance, according to Digitimes Research.

At the same time, analysts note that year-over-year increase was slight: tablet shipments climbed to 4.6% compared with the first quarter of 2013.

Apple and Samsung remained the top-two vendors in the first quarter, but the gap between them is shrinking. This is explained by a decrease in demand for iPad mini-computers. According to Apple, first-quarter sales of tablets on year-over-year basis decreased by 16% – from 19.5 million to 16.4 million units. Digitimes Research notes some different figure – 15.85 million iPad tablets sold in the first three months of the year.

In addition to Apple and Samsung, the top three includes Lenovo.

It is noted that the demand for tablets that use different operating systems than iOS increased by over 30% compared to the first quarter of 2013. It was made possible thanks to good sales of Android devices, as well as Windows-based devices from ASUS.

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