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Intel Reinvests in Auto Industry

For decades, Intel has staked its reputation on being a titan of the computer industry. They’ve focused on innovation in order to rise to the top of their field. The Detroit News reports that after a long departure from automobile manufacturing partnerships, Intel will be returning to the car industry.

Big Data Comes Calling

Thanks to autonomous vehicle innovations, Intel announced that they are going to be investing in self-driving cars over the next few years.

This isn’t Intel’s first brush with the automobile industry. They were heavily involved in car making for much of the 1990s. However, the company eventually realized that the cutting-edge innovation they were famed for was a poor fit for car manufacturing, where a piece of tech can remain the industry standard for years at a time, long after it becomes obsolete.

At that time, Intel chose to cut their losses and run. But now, two decades later, they have found something new to get excited about: the promise that big data holds for car technology.

Paying Top Dollar for Big Data

Driverless cars are controlled by sophisticated AI that constantly monitors and records information relating to the car’s occupants and surroundings. The data gathered by the AI can be sold to any number of companies for vast sums. Industry analysts estimate that by 2030, data collected by cars will be worth more than $750 billion.

It’s only natural for Intel to want a piece of the pie, and they’re not the only ones. Samsung, Ford and General Motors are just some of the many companies looking to cash in on the self-driving car industry. Big data, software patches and the cloud computing infrastructure required for autonomous networks appeal to major tech companies.