Recently, the CEO of Intel Corp Brian Krzanich demonstrated what we’re expecting to be the future of wearable gadgetry. At the same time, his talk was clearly aimed at the widest possible audience. Intel is pushing forward on many fronts, and it looked good to everyone who saw Krzanich’s presentation as well as stockholders. As tablets and smartphones saturate the market, Intel is clearly looking forward to when consumers are curious about how to get the next layer of convenience and fun out of computer gadgets.
Smart, wearable gadgets are all kinds of fun, but we do know they don’t necessarily last. Google Glass should be a warning to anyone hoping to come up with the next big thing in wearables. But Intel isn’t putting all their gadgets in one basket. He demonstrated a tiny drone attached to a wristband which took off and looked back to take pictures of him. Selfie bracelet? It’s called Nixie and it’s already won awards.
Krzanich showed off a jacket which had a computer built into it, too. Curie is button-sized and uses Intel’s new line of low power chips called Quark as well as Bluetooth radio to stay connected. The options are endless if the chips take off.
“Rings, bags, bracelets, pendants, and yes, even the buttons our jackets” can become wearable gadgets, according to Krzanich. And he should know. Their history of being slow to catch the smartphone and tablet market will not be repeated this time around. They’re even working on their own smart glasses.
Women and Minorities
Inclusiveness seemed to be the other major priority. Krzanich’s Intel has a goal of having a larger chunk of employees fall into the categories of minorities and women. They’re investing in math-related education programs as well as others which focus on encouraging women and minorities to explore tech fields.
This is a generally good idea, but it’s clear that they’re also hoping to make up for their mistakes of last year when they pulled ads from a gaming site in response to complaints from violent and angry men. An email campaign aimed at educating people about the sexism in gaming culture brought a whirlwind of abuse from exactly the community being described and Intel made the wrong move. They eventually backpedaled and resumed advertising as well as apologized for the mistake
While gadgets were the focus, Intel is clearly aware that half the population of consumers are women and they do make buying decisions about tech.