The resins market held its own over the last year while showing signs of recovery from the economic slump. According to the American Chemistry Council (ACC), U.S. resin production increased 1.5 percent to 107.5 billion pounds in 2013, up from 105.9 billion pounds in 2012. Total sales for the year increased 1.5 percent to 108.7 billion pounds in 2013, up from 107.0 billion pounds in 2012.
Having steadily evolved and improved over the past several decades, composite resins are providing clinicians with an increased array of options. Among those are environmental regulations and company sustainability that are driving these expected trends.
As incomes and earnings rise, and household assets strengthen, American consumers will be better positioned to spend during the rebounding housing market. New construction and existing home sales were both up considerably and helped to fuel some growth in 2013. This is a boost to the 2014 resins market, who remains optimistic about continued recovery with growth in paint purchasing.
By offering performance and cost benefits to customers, Dow can balance customer demands and the rising costs associated with manufacturing resins. In a typical paint formulation, titanium dioxide is not uniformly distributed, decreasing hiding efficiency. Instead of adding more TiO2 to compensate for low hiding efficiency, paint formulators can maintain hiding performance while using up to 20 percent less TiO2.
When it comes to functionality, consumers expect their paint to have staying power, but also want less odor and easy application, including formulations that combine primer and paint. Furthermore, customers insist that these demands not have a negative effect on performance.
Demands that customers are making on the resin suppliers include:
- Higher performance
- Environmentally friendly
- Highly functional
- Cost-effective products
- Lower volatile Organic Compounds (VOCs)
Achieving a Balance
Achieving a balance between product and customer requires inventive ways to meet these demands. To achieve this balance, the focus for 2014 is on:
- Reducing film weights and the numbers of layers in multiple coat systems
- Minimizing impact on the environment by reducing VOC content
- Improving the performance of WB technologies
The economic outlook for the resins industry is quite optimistic. For the most part, demand from customer industries is strengthening and expected to improve. 2014 projections are more promising due to improved housing starts and overall GDP growth projections for the coatings sector.
Shin-Etsu MicroSi is the leader in thermal management material and has developed an extensive line of resins, adhesion promoters, thermal silicon and more. We supply the most advanced resin technologies and innovative products world-wide. Our flexible and responsive solutions, through advanced research, resin technology and product development, take our clients to their next level. To learn more about thermal silicone and resin technology, or want information about resins, call Shin-Etsu MicroSi at (480) 893-8898 or contact us online.